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"ASSAPLAY Introduces 'Mobile House,' Your Own Private Retreat"

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IMAGE : ASSAPLAY
IMAGE : ASSAPLAY

ASSAPLAY, led by CEO Son, Myung-chan, has recently announced the introduction of "Mobile House," garnering significant attention on their O2O entertainment platform.

The ASSAPLAY Mobile House is a new concept of relaxation and leisure space, developed directly by ASSA. It offers a sophisticated and stylish experience for modern individuals who seek to escape the city and immerse themselves in nature. It allows users to easily apply the space to their desired location, realizing the dream of having a comfortable and upscale personal space with minimal environmental impact.

CEO Son, Myung-chan stated, "By incorporating the 'Mobile House' space into the ASSA platform, we will witness yet another innovative O2O business structure," expressing confidence that the flexible ideas linked with online business will evolve into various perspectives of new revenue models, as demonstrated in the cases of Mobile House implementation.

IMAGE : ASSAPLAY
IMAGE : ASSAPLAY

ASSAPLAY aims to create a global "music theme park" with a base of 350,000 global songs and a membership base of 7 million online users worldwide. They are conducting a global entertainment convergence project expanding from online to offline.

They are establishing a comprehensive O2O service infrastructure in the E&M (Entertainment & Media) field and creating a new model and standard for proactive consumption by implementing a community and commerce network as a global integrated platform.

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